Effective communication

The purpose of communication is to:

To inform- people about your point of view
To get a message across- to clearly show what you are trying to achieve
To attract attention- so you can get as many people as possible to know your point of view
To entertain- to keep people interested
To educate- so people understand your point of view
To persuade- into believing in your point of view


In a business effective communication is critical and the electronic and modern ways of communicating is taking the lead in the communication war.

Electronic communication like Email, test messaging, blogs and websites are used by the masses to communicate around the world between anyone and anywhere.

Printed media is now being outdated but only a few years ago people were mainly using newspapers, poster, reports, magazines, leaflets, brochures and flyers.

Voice media is another communication which is used, mainly by businesses. Things like telephone, face to face communication, radio, podcast are used to communicate with others and get a clear message across.

Newspaper:


Newspapers try and aim for a specific audience and try and portray a specific message.
Advertising in newspapers can vary from news paper to newspaper in style but they all follow the same format in trying to attract as many customers as possible, ads on the back page will be more expensive than those in the back. Depending on the audience of the newspaper then the ads can be placed elsewhere and still be effective like on the sports page of magazine that has an audience of men. Ads in newspapers reach a wide amount of people and are effective in this way.

Ads have to use there space wisely as buying a space is expensive and it has to attract customers. Some of the techniques used by companies are:
· Ads use contrasting colours from the rest of the paper to catch people’s eye.
· Large pictures relating to there product i.e. car
· Large, coloured, contrasting fonts.
· Slogans
· Pictures and phrases that relate to a large company like logos and “every little helps”

5.11

1. Text: this is text
Year: 1943
Photo: you will need to insert a picture
Reference (primary key): 1, 2, 3
AutoNumber: 1, 2, 3
Currency: £3.33, $5.80

2. Only controls the format that is entered and nothing else, so it can’t insure all data entries are accurate.
3.
It can’t get lost
Can not mixed up
Can be backed up
Can be easily retrieved
Can be clearly read
Can be filtered

Retailer:
www.amazon.co.uk -
Inform: it informs me on prices, and gives details on product.
Communicates: that it is a retail site.
Attract attention: by putting products on front page
Entertain: doesn’t concentrate on entertaining you
Educate: doesn’t concentrate on educating you
Persuade: it does use many persuasive techniques because it is so popular



Charity:
www.redcross.org.uk
Inform: has small packets of information on front page to make you read on.
Communicates: by sending a serious message to the viewers.
Attract attention: by putting up pictures on front page.
Entertain: doesn’t try to entertain you
Educate: educates you on thing you weren’t aware of.
Persuades: you towards there cause by using your sense of morals and guilt

Manufacturer:
www.sony.co.uk
Inform: you on products they are selling or about to sell
Communicates: its layout is a bit unclear and hard to navigate
Attract attention: by the modern layout and graphics
Entertain: the animated advertisements are affective.
Persuade: try to persuade you with prices


Leisure/sports:
http://www.urbanfreeflow.com/
Inform: links to specific details on sport
Communicate: by using large text that stands out
Atrracts attention: with art style
Entertains: you with links to videos
Educate: educates people unaware of the sport

Local government:
www.hants.gov.uk
Inform: you on upcoming events
Communicates: the message in a simple manner of links
Educates: people on what is happening and dates and places

Ring network and bus network

MEMO

Company Name Here
Memo
To: Dr Doolittle
From: Tyler Wood
Date: September 16, 2009
Re: Priority Funding
How to Use This Memo Template
Dear Dr Doolittle,
Our system reliability can be improved with some minor funding “adjustments” to increase reliability. Security measures at the moment are mediocre and are business is suffering because of it. If we increase security they we will make more money and the costs will cover themselves and we can benefit from the profit. Biometric access panels on secure places like the server room would increase security and in turn increase the reliability of systems, than only people with a reason for entering the server room would be granted the ability to access.
Another thing that could be implemented is back up servers so if there was an unforeseen problem then data could be retrieved.

1.
CCTV can be used for security over a particular place.
Locks can be used to stop theft.
Co2 chambers can be used to stop fires.
Move everything higher up to stop flood damage.
Make duplicates to stop hardware and software issues.

2.
· Terrorism
· Natural disasters
· Theft


3.
if both systems were running online at the same time it will add extra protection to the system and minmise the chance of a virus damaging data

Activity 5.8

1.With swipe cards that give access to a secure room, it will increase security and decrease the chance of something going wrong as only specific people who have been granted swipe cards will be able to gain access, these will be trustworthy people and only be given a swipe card if they have a specific purpose and need access.

2. Swipe cards- can get lost, quick and easy access.
Electronic key pads- can forget password.
Keys- small, can get lost.
Biometric access- is great because you can’t forget to bring your fingers with you.

3.
To keep a system up and running 24/7 it has to be secure and only the right people should be allowed access, this will ensure that people can not tamper with the equipment or physically damage it.

The Chernobyl Virus

The Chernobyl Virus also known as spacefiller is a microsoft windows compuer virus written by Chen Ing Heu from Taiwan. the size of the virus is around 1 kilobyte. the virus overwrites the first megabyte on the hard drive with zeros. now though it is only considered a threat if it infect mass mailing computer worms such as Klez. this show how viruses can work almost side by side to cause more damage.

The Klez Virus

Klez virus is one of the most persistant viruses ever, it has been an active virus for seven months now. Experts now belive it is now bringing new viruses with it. it is known to infect well over 2000 computers daily. In an estimate 1 in 300 emails have a varitation of the Klez virus.

The Klez virus usually transports itself through flen attachments. when it is double clicked then the Klez virus is unleased. It searches the victims hard drive for adresses from the web browser, what makes the Klez virus worse is that it draws out a new recipiant to send to, so there are 3 victims: the last sender, the current reciever and the next reciver.

HMW

When i first visited an estate agent they were closed, so i called them instead

• They used ICT to email house details to people, but only if they were on there mailing list.
• They also had a database on customers and there specifics.
• Next they said they had a database with all there houses on, with filtering options so they could look at one specific price range or area.
• They used cameras quite a lot for house plans, these photos then had to be put onto the computer and made into edited pictures with details of the house on which were in the shop window.

Activity 5.3 (page145)

Activity 5.3

1. Business relevant technology- Business relevant technology means that a piece of hardware serves a purpose that is useful and relevant to a task.

2. An estate agent could use hardware as a business relevant piece of technology by setting up a system which allows staff to property details and information on customers.

3. People would say that an ADSL is a type of DSL because it is still using the same type of hardware just tweaked.

module 5 Activity 5.1 (page 141)

Activity 5.1

File server
Network interface card
Print server
A computer
A switch or hub
P-j 45 cables
Fibre optic cables

Activity 5.2

File server – stores information that is sent to it from the computers (used instead of individual computers saving to there individual hard drive.

Network interface card – this is what is need for computers to “talk” to each other.

Print server – this is what the computers are connected up to and it controls and allows printing to happen from multiple computers to one printer.

A computer – the piece of hardware that allows you to view and control what you are doing.

A switch or hub- many cables are streamed into one piece of hardware to save space and confusion.

P-j 45 cables- this is what carries the information from computer to computer the NIC generates.

Fibre optic cables are tiny cables that carry information.

Activity 3

A switch is more effective, even if more expensive because it is faster and simpler than a hub. What it does is reads where the file is meant to go and then send it there directly.

A hub however sends the file to every computer in the network and sees if it is the correct address, this can clog up the cables slowing the system down.

Hello, let the blogging begin!!!