Newspaper:


Newspapers try and aim for a specific audience and try and portray a specific message.
Advertising in newspapers can vary from news paper to newspaper in style but they all follow the same format in trying to attract as many customers as possible, ads on the back page will be more expensive than those in the back. Depending on the audience of the newspaper then the ads can be placed elsewhere and still be effective like on the sports page of magazine that has an audience of men. Ads in newspapers reach a wide amount of people and are effective in this way.

Ads have to use there space wisely as buying a space is expensive and it has to attract customers. Some of the techniques used by companies are:
· Ads use contrasting colours from the rest of the paper to catch people’s eye.
· Large pictures relating to there product i.e. car
· Large, coloured, contrasting fonts.
· Slogans
· Pictures and phrases that relate to a large company like logos and “every little helps”