Effective communication

The purpose of communication is to:

To inform- people about your point of view
To get a message across- to clearly show what you are trying to achieve
To attract attention- so you can get as many people as possible to know your point of view
To entertain- to keep people interested
To educate- so people understand your point of view
To persuade- into believing in your point of view


In a business effective communication is critical and the electronic and modern ways of communicating is taking the lead in the communication war.

Electronic communication like Email, test messaging, blogs and websites are used by the masses to communicate around the world between anyone and anywhere.

Printed media is now being outdated but only a few years ago people were mainly using newspapers, poster, reports, magazines, leaflets, brochures and flyers.

Voice media is another communication which is used, mainly by businesses. Things like telephone, face to face communication, radio, podcast are used to communicate with others and get a clear message across.